Ad retargeting is when ads you see start to get personalised based on an intent that you started and therefore indicated an interest in – you clicked on an ad for a particular product, maybe added something to a shopping basket,
Don’t take my word for it… Here’s Mark Zuckerberg explaining that fake news on Facebook doesn’t have any impact on changing people’s minds on how to vote:
Surely it can’t be the case that the ads work but the news doesn’t, right?
Well, Zuckerberg made a further clarifying statement, and the ads running alongside… were fraudulent ads:
So which is it? Make your own mind up…