Native advertising only works because it’s dishonest

Everyone talks about how native advertising is the future, because it’s the only advertising you (a) can’t block and (b) that customers bother to engage with any more, but this research demonstrates why – it’s because it basically doesn’t look like advertising at all, and it tricks customers into thinking it’s editorial (or at least, ‘advertorial’). Heck, tell me those YouTube preroll ads that last in excess of 30 minutes aren’t pretending to be the content you really wanted to see??? When advertising only works because it pretends to be genuine content, that is dishonest, and voluntary standards or regulations will eventually put paid to it, but not while it’s the only thing keeping advertising agencies in business and the only thinking keeping valuations of Facebook et al. sky high.