Best white hat SEO practices

Read this to learn about the factors that affect your search rating that are not directly in your control and what you can do to influence them. Continue reading  

What’s a nitch website?

A nitch website is a niche website, mispronounced by Americans who think ‘niche’ is pronounced ‘nitch’. Niche is of course pronounced ‘neesh’. But Americans don’t know that. Much like they don’t know that burglarise is a redundant word because there is already a verb ‘to burgle’ which is where the word burglar derives from in the first place. This kind of broken thinking will ultimately lead to the word ‘burglariseriser’. Back at university we knew a girl called Meagan Wyckoff who was so dumb, not only did she spell her name ‘Meagan’ but she thought the word ‘margarine’ was pronounced the same as ‘mandarin’ rather than like ‘submarine’.

Go here for more information about what NICHE websites are.

Why your marketing emails keep ending up in the spam folder

So you’ve employed an expensive digital marketing agency and bought an overpriced eCRM emailer system, and you’re paying for designers, copywriters, HTML developers and analysts to make you fancy emails to send out in clever A/B test groups to all your  Continue reading  

best risk management risk assessment strategic planning book

GRASP is the Risk Assessment and Strategic Planning methodology for project risk management

GRASP is the process for project risk management

GRASP is technically a soft-systems methodology that uses multi-stakeholder perspectives to make it easier for any management team to determine what should be done to ensure its projects go forward successfully, its strategic planning is sustainable and its critical decisions more likely to gain widespread support. The methodology makes it easier to identify less obvious but nonetheless important opportunities, search for underlying causes of risk to the project and better define the inevitable uncertainties and assumptions present in all projects. In short, the GRASP project risk management methodology is for deciding on the best way forward for a project’s sponsor, its management team and for the project itself, always given the prevailing circumstances and however critical the project’s true situation.

Risk Assessment and Strategic Planning process

GRASP has its origins in discussions and side-debates held during the UK’s ESRC / LSE 1991 Seminar series “Rethinking System Failure, Hazard Management and Institutional Design”. The methodology provides project practitioners with a means whereby they can quickly arrive at an understanding of what exactly is happening with their project that needs fixing and what external influences could block their efforts or cause unexpected and serious difficulties. By the way this is done GRASP also makes it easier for them to see the relevance of available guidance on managing and delivering successful projects. The project’s management can then put right what is under its immediate control and bring to the attention of those responsible for matters that fall outside of the project team’s remit that could greatly affect the health of the project.

To learn more about GRASP, visit it’s home at Conspectus or buy the book on Amazon